About Us
Your Nordic Journey, Guided by Locals Who Call It Home
We Are Locals, Passionate About the Nordics
We are a group of locals from across the Nordics who want you to explore the region like a local. From hidden gems to top things to do, we plan every detail of your journey. Born from a shared love for these remarkable landscapes and cultures, we left our corporate careers in 2025 to pursue what truly matters: connecting travelers with the authentic Nordic experience.
With over 20 years of combined travel expertise in Norway, Sweden, Finland, Iceland, and Denmark, we know the secret spots, the best local guides, and exactly when and where to witness the Northern Lights. We handle everything so you can focus on creating memories.
Authentic Local Knowledge
Born and raised in the Nordics, we share insider insights you won't find in guidebooks.
Experienced Guides & Drivers
Professional English-speaking guides and drivers who know every corner of the region.
During & Post-Trip Support
24/7 assistance throughout your journey and follow-up support after you return home.
Free Consultation
Personalized trip planning consultation at no cost. We help design your perfect Nordic adventure.
Meet Your Nordic Travel Experts
Three locals who transformed their passion for the Nordics into a mission to help travelers experience the region authentically. Combined expertise: 20+ years.
Lars Eriksson
Co-Founder & Nordic Travel Expert
After 15 years in IT consulting across Stockholm and Oslo, Lars discovered his true passion during weekend hikes in Swedish Lapland. In 2025, he left the tech world to share the Nordic wilderness with travelers seeking authentic experiences. His deep knowledge of Scandinavian culture and fluency in five languages make him invaluable in crafting personalized journeys.
Specialties:
Ingrid Bjørnstad
Co-Founder & Operations Director
Growing up in Tromsø, Ingrid spent her childhood chasing Northern Lights and exploring fjords. After a successful 12-year career in international marketing, her love for Norway's pristine nature led her back home. She founded this venture in 2025 to help travelers discover the magic that captivated her since childhood, combining professional expertise with genuine local insights.
Specialties:
Mikael Virtanen
Co-Founder & Guest Experience Manager
A former software engineer from Helsinki, Mikael spent 18 years building digital solutions before realizing his dream was to share Finnish Lapland with the world. His engineering mindset ensures every trip runs flawlessly, while his passion for Sami culture and Arctic wilderness creates unforgettable experiences. In 2025, he joined forces with Lars and Ingrid to make Nordic travel accessible to everyone.
Specialties:
How We Make Your Trip Extraordinary
Hidden Gems & Local Favorites
We take you beyond tourist traps to authentic restaurants, secret viewpoints, and experiences only locals know about.
Personalized Itineraries
Every traveler is unique. We craft customized itineraries based on your interests, pace, and budget.
Trusted Local Partners
Our network includes vetted guides, drivers, hotels, and activity providers who share our commitment to excellence.
Seamless Experience
From airport pickup to departure, every detail is handled. Flight monitoring, 24/7 support, and on-ground assistance included.
Ready to Explore the Nordics Like a Local?
Get free consultation on your planning. We'll help design your perfect Nordic adventure with personalized recommendations and insider tips.